About Us

Business Productivity’s mission is to help individuals improve their productivity and help organizations increase their return on investment in end-user software by providing modern, subscription based video solutions, tailored video content and productivity consultancy. We work closely with our customers to increase the adoption of IT solutions and employee productivity.

People today don’t spend time reading manuals or sit through lengthy classroom training. Unfortunately, training is still needed since many people are set in their old way of doing things, even though they possess powerful technology that can help them work more effectively. This is where we come in – we provide educational, practical, step-by-step videos that help employees become more productive in their daily work.

We strongly believe that we have a gap to fill. Most software training available today focus on the features, not results. We focus on applying better work methods in combination with effective use of technology for optimal results.

Our Partners

Business Productivity’s primary partner is Storyals. Business Productivity provides consulting services to end customers leveraging Storyals modern subscription-based solution for driving end user Office 365 adoption through video-based storytelling.

Udemy logoBusiness Productivity also partners with other course platform providers such as Udemy. Managing Director Ulrika Hedlund is a certified instructor with Udemy and numerous courses on how to increase business productivity using Microsoft software are featured on the Udemy learning platform. These courses can be purchased individually online or purchased in volume for corporations through Udemy for Business.


Our founders

Business Productivity was founded in 2011 by Ulrika and Peter Hedlund.

Ulrika Hedlund | © Business Productivity

Ulrika Hedlund

Ulrika has worked for Microsoft for more than eleven years in various roles in Sweden and the United Arab Emirates. She has worked as a Technology Specialist, Solution Specialist, Business Productivity Advisor, Enterprise Marketing Manager and Customer and Partner Experience Lead.

She has a Master of Science in Electrical Engineering from the Royal Institute of Technology in Sweden and an Executive Master of Business Administration from London Business School.

Ulrika is the founder and Managing Director of Business Productivity and Storyals.


Peter Hedlund | © Business Productivity

Peter Hedlund

Peter Hedlund has an extensive background in the Internet-, media- and telecom industry where he has held senior positions in both global organizations as well as smaller international start-up companies, some of which have gone public.

Peter holds a Master of Science in Business Administration combined with studies at Harvard University and Vienna School of Economics.

Peter is a non-active Executive Director for Business Productivity and Storyals